Resources for Business Owners and Leaders

Videos by Jane Gentry

CEO advisor & business consultant, Jane Gentry discusses sales, leadership and overcoming business challenges in a series of videos and articles.

EOS Rocks: A Strategic Approach to High-Performance Development

In the dynamic landscape of business, organizations seek innovative strategies to drive growth, enhance productivity, and foster leadership development. Enter EOS (Entrepreneurial Operating System), a comprehensive framework that aligns vision, strategy, and execution. But can it do more? How can we leverage this system as a development tool to empower high-performing individuals? The answer lies in leveraging rocks—not the geological kind, but strategic objectives that propel organizations forward.

Understanding EOS Rocks

Visualize a jar or bucket poised to be filled with various items. According to Stephen Covey’s famed metaphor, the rocks—symbolizing the most critical items—must be placed first to ensure everything fits. In the context of EOS, Rocks embody the significant objectives of a quarter—specific, measurable, achievable, relevant, and timely (SMART) goals that are in harmony with your long-term vision.

EOS Rocks transcend ordinary tasks; they are pivotal initiatives that propel your organization forward. They bolster annual goals, refine processes, and solidify your vision. When set with intention, these quarterly Rocks are not only attainable but also serve as a testament to your team’s accountability.

EOS Rocks are pragmatic milestones. Think of them as compass points—specific, measurable, and time-bound objectives that align with the company’s vision. Here’s why they matter:

Clarity Amidst Complexity

In a bustling marketplace, EOS Rocks provide clarity. By focusing on a handful of critical objectives, teams navigate the noise and stay on course.

Accountability in Action

Rocks aren’t mere intentions; they’re commitments. When leaders assign Rocks, they create a culture of accountability. Each Rock becomes a tangible marker of progress.

Alignment Across Competencies

Imagine an orchestra tuning its instruments. EOS Rocks ensure that every section plays in harmony. Marketing syncs with operations, sales with finance—the symphony of alignment.

High-Performers and the Art of Balance

Organizations are seeing an ever-growing challenge around talent – finding it, keeping and developing it. Small and mid-size companies rarely have a Learning and Development budget and that puts them at risk for losing their high-performers and other employees who have a strong desire for development. How can we leverage EOS rocks as an opportunity for development?

Let’s spotlight the high-performers—the tightrope walkers of achievement. They thrive on challenge, but they also appreciate practicality. How can EOS Rocks serve them?

Identify Your Gems

High-performers sparkle like polished gems. They consistently exceed expectations. Identify them—the ones who juggle ambition and pragmatism.

Balanced Stretch Assignments

Assign these stars a Rock that stretches their abilities without snapping the rope. For instance:

  • Rock: Optimize supply chain efficiency by 20%.
  • High-Performer: Emma, the logistics virtuoso.
  • Balanced Stretch: Emma collaborates with cross-functional teams, streamlining processes while maintaining stability.

Leadership synergy

High-performers need mentors who’ve walked the tightrope. Pair them with a seasoned leader. This mentor-coach relationship balances ambition with wisdom:

  • Rock: Enhance customer experience through personalized service.
  • High-Performer: Jake, the customer relations maestro.
  • Balanced Stretch: Jake shadows the Chief Customer Officer, learning the art of empathy and practical problem-solving.

Feedback Loop

Regular check-ins keep the balance intact. The mentor provides insights; the high-performer shares challenges. Adjust the Rock’s tension as needed.

Success Stories: The Equilibrium Achievers

Supply Chain Alchemist

Emma’s Rock was to optimize inventory turnover. Paired with the COO, she blended ambition with practicality. Result? Costs decreased, and Emma became the go-to process whisperer.

Customer Relations Virtuoso

Jake’s Rock was to reduce response time. His mentor, the VP of Customer Experience, shared battle-tested strategies. Jake’s team achieved equilibrium—swift responses without sacrificing quality.

Balancing Ambition and Reality

Can you leverage this approach without EOS? Absolutely! Identify some of your own rocks – SMART goals that are aligned with your company vision and can be accomplished in 90 days. This can be a highly successful way to train and develop your team without a training budget. And, you’ll see better results than with training because this type of development is much more ‘sticky’.

Remember, whether you’re following EOS or your own compass, setting clear goals, infusing mentorship, and staying committed will propel your team toward success. So, launch those rocks and create a path to achievement!

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Meet Jane


Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, and Keynoter. Jane formed her practice in 1999 and since then has partnered with her clients to improve growth, profitability, client retention, employee retention, leadership capabilities and business value.

Jane leverages strategies including the proprietary Value Blueprint to enable business owners and leaders to successfully create healthy organizations, plan for succession or sell their businesses for the highest possible market value. Jane is considered one of the top voices in leadership and sales.