strategic insights & essential Tools for CEOs

Must-Have Tools for CEOs

LEARN TO LEVERAGE CLIENT MIX FOR YOUR COMPANY'S STRATEGIC PLAN

A well thought out strategy is composed of a variety of industry, client, product, organizational and financial insights. Building one can be an intensive process. One tool that enables leaders to see their company from a different lens is an evaluation of the current client mix. A close look at where business comes from can shed light on both obstacles and opportunities that you hadn’t considered – true “a-ha!” moments for business owners.

There are multiple ways to slice your client mix – by product, by division, by geography, by margin, by revenue. Understanding your client mix will give you insight into where you may need to course-correct your strategy. In this article, we will look at two examples from companies who leveraged this approach, analyzing their client mix by revenue, and what they were able to glean from the data.

What's Inside

Comparison of Two Real Company Examples
How To Use Client Mix To Change Your Perspective
Actionable Tactics for Implementing Strategic Changes
Questions To Consider Regarding Your Company’s Client Mix

Strategy Insights: Client Mix

Learn how to leverage client mix to craft your strategic plan

Meet Jane

ABOUT JANE GENTRY

Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, and Keynoter. Jane formed her practice in 1999 and since then has partnered with her clients to improve growth, profitability, client retention, employee retention, leadership capabilities and business value.

Jane leverages strategies including the proprietary Value Blueprint to enable business owners and leaders to successfully create healthy organizations, plan for succession or sell their businesses for the highest possible market value. Jane is considered one of the top voices in leadership and sales.

Clients who love working with us

Jane truly stands out as one of the most strategic minds I've encountered.

She possesses a remarkable talent for distilling the best practices from the most innovative organizations and tailoring them for her mid-market clientele. Jane has consistently brought immense value to our collaborations.

Over the nearly two years that we worked together, Jane was instrumental in key decision-making and a variety of leadership initiatives. She helped us improve finance best practices, streamline operations, design a sales process from scratch, connect with other professional experts, and focus our Marketing vision. Above all, she was there for me as I took on the role of CEO for the first time and helped me navigate uncharted territory.

Jane's effect on my business was substantial, and her impact on me as a leader will be truly lasting.

Jane and her approach to business have become part of our culture.

You can see her influence at a variety of levels within our organization. Our sales people perform their roles with a sophistication that we never experienced before working with Jane. The bottom line is that we are winning bigger accounts and more business.

Recent Videos & Articles

Play Video about Protecting the Value of Your Business | Risk Management & Company Valuation Discussion

Leadership Video Series

Protecting the Value of Your business

In this in-depth conversation, CEO Advisor Jane Gentry and M&A Expert Mike Blake discuss ways that business owners can improve the value of their business before selling.

Learn directly from the experts about safeguarding your company’s value in today’s business landscape.

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