strategic insights & essential Tools for CEOs

Must-Have Tools for CEOs


A well thought out strategy is composed of a variety of industry, client, product, organizational and financial insights. Building one can be an intensive process. One tool that enables leaders to see their company from a different lens is an evaluation of the current client mix. A close look at where business comes from can shed light on both obstacles and opportunities that you hadn’t considered – true “a-ha!” moments for business owners.

There are multiple ways to slice your client mix – by product, by division, by geography, by margin, by revenue. Understanding your client mix will give you insight into where you may need to course-correct your strategy. In this article, we will look at two examples from companies who leveraged this approach, analyzing their client mix by revenue, and what they were able to glean from the data.

What's Inside

  • Comparison of Two Real Company Examples
  • How To Use Client Mix To Change Your Perspective
  • Actionable Tactics for Implementing Strategic Changes
  • Questions To Consider Regarding Your Company’s Client Mix

Strategy Insights: Client Mix 

Learn how to leverage client mix to craft your strategic plan

Meet Jane

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Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, and Keynoter. Jane formed her practice in 1999 and since then has partnered with her clients to improve growth, profitability, client retention, employee retention, leadership capabilities and business value.

Jane leverages strategies including the proprietary Value Blueprint to enable business owners and leaders to successfully create healthy organizations, plan for succession or sell their businesses for the highest possible market value. Jane is considered one of the top voices in leadership and sales.

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