What's Inside
- Comparison of Two Real Company Examples
- How To Use Client Mix To Change Your Perspective
- Actionable Tactics for Implementing Strategic Changes
- Questions To Consider Regarding Your Company’s Client Mix
Must-Have Tools for CEOs
Learn to leverage Client Mix for your Company's Strategic Plan
A well thought out strategy is composed of a variety of industry, client, product, organizational and financial insights. Building one can be an intensive process. One tool that enables leaders to see their company from a different lens is an evaluation of the current client mix. A close look at where business comes from can shed light on both obstacles and opportunities that you hadn’t considered – true “a-ha!” moments for business owners.
There are multiple ways to slice your client mix – by product, by division, by geography, by margin, by revenue. Understanding your client mix will give you insight into where you may need to course-correct your strategy. In this article, we will look at two examples from companies who leveraged this approach, analyzing their client mix by revenue, and what they were able to glean from the data.
Meet Jane Gentry
Jane Gentry is a CEO Advisor & business consultant with a proven track record helping improve company valuation, establish organizational clarity and effectively manage change.
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Jane is one of the most savvy business advisors I have ever worked with. She did an outstanding job of facilitating a learning experience for my entire marketing leadership team at The Home Depot that is still driving positive results 2 years later. She masterfully created a safe learning space for the team to learn more about themselves, their styles of leadership and interaction, and most importantly, they learned how to work better together. This fueled the creation of the best marketing team in retail today! Jane is an outstanding business partner whom I highly recommend for any company looking to impact revenue through leadership development.
I am happy to recommend Jane to any organization that wishes to take their employees to the next level. Jane is an expert in human nature and provides materials and tools that allow our managers to immediately take what they have learned and apply it in real world situations. Those who work with her walk away excited, motivated, and ready to add value to the organization.
Jane Gentry has measurably improved the productivity of our prospect facing staff at key events over the past 12 months. Charming, intelligent and insightfully engaging, Jane brings her tools to the job that fine tune high performance sales teams. She has also coached our supply partners to enable a higher degree of collaboration within our project management system and execution teams.
Our Interface Conference was a striking success! Jane's message was perfect for our group and stole the show receiving overwhelming positive scores from our audience. Many of our clients and employees told me afterwards that they are looking forward to implementing her insights and ideas. There is no doubt Jane had a major impact on the audience.
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