Resources for Business Owners and Leaders

Videos by Jane Gentry

CEO advisor & business consultant, Jane Gentry discusses sales, leadership and overcoming business challenges in a series of videos and articles.

Protecting the Value of Your Business

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A Discussion about risk management & Your company's value

In this in-depth discussion, CEO Advisor Jane Gentry and Business Valuation expert Mike Blake share their insights and expertise on protecting the value of your business. They explain strategies to safeguard your company’s value in today’s ever-changing business landscape.

Risk Management is key
Jane Gentry and Mike Blake focus on key aspects that small and mid-sized business owners should consider in various scenarios. The first area they emphasize is the often overlooked contributor of value in a business, which is risk management. While growth and cash flow receive significant attention, being a great risk manager is undervalued but crucial. They highlight the importance of understanding and managing risk effectively to make better deals and protect the company’s value.

Jane and Mike also delve into is the owner’s involvement in the business, particularly in relation to risk management. They stress the risk of being too dependent on the owner and the need for owners to make themselves irrelevant; building a scalable and replicable business model that is not overly reliant on the owner’s involvement. By doing so, business owners can increase the value of their company and make it more appealing to buyers.
Get in touch with Jane & Mike

Jane Gentry

Principal of JaneGentry & Company

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Meet Jane


Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, and Keynoter. Jane formed her practice in 1999 and since then has partnered with her clients to improve growth, profitability, client retention, employee retention, leadership capabilities and business value.

Jane leverages strategies including the proprietary Value Blueprint to enable business owners and leaders to successfully create healthy organizations, plan for succession or sell their businesses for the highest possible market value. Jane is considered one of the top voices in leadership and sales.