Resources for Business Owners and Leaders

Videos by Jane Gentry

CEO advisor & business consultant, Jane Gentry discusses sales, leadership and overcoming business challenges in a series of videos and articles.

Busting Myths About Marketing & Strategy

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CEO Advisor Explains Marketing & Strategy

As an advisor to CEOs and business owners, Jane Gentry has seen a variety of responses to common business challenges. When it comes to marketing and strategy, many leaders make assumptions that have harmful long-term side effects. It’s critical to  understand the importance and difference between marketing and strategy to avoid common mistakes and pitfalls.  

Marketing is More Than Your Website

Avoid the knee-jerk reaction of assuming your website and your brand are all that matters in marketing. Most importantly, marketing is about understanding your market. In this video, Jane explains how essential it is to understand your market and its’ needs before crafting your strategy. 

How a Business Consultant Helps Develop Strategy

Your strategic plan is critical to the success of your business, and should be the constitution by which your company lives by. It can effect more than your marketing and advertising. As a business consultant, Jane Gentry works with organizations to analyze important market factors and ask the tough questions to help craft a strong strategic plan.  

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Meet Jane


Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, and Keynoter. Jane formed her practice in 1999 and since then has partnered with her clients to improve growth, profitability, client retention, employee retention, leadership capabilities and business value.

Jane leverages strategies including the proprietary Value Blueprint to enable business owners and leaders to successfully create healthy organizations, plan for succession or sell their businesses for the highest possible market value. Jane is considered one of the top voices in leadership and sales.