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Business consultant & CEO advisor Jane Gentry lends her expertise in these articles on strategy and leadership.

Titles Don’t Create Clarity. Outcomes Do.

Titles Don’t Create Clarity. Outcomes Do.

You’ve got smart people. Strong leadership. Clear goals.

And yet… execution feels fuzzy. Things fall through the cracks. People double up—or drop the ball.

This isn’t a talent issue. It’s a role clarity problem.

Growing Pains Caused by the Title Trap

As mid-market companies grow, structure often evolves reactively—around titles, legacy reporting lines, and personalities.

We call this the Title Trap: when structure is built around labels, not leverage.

The result?

  • Overlapping responsibilities
  • Invisible accountability gaps
  • Strategy stalling between functions
  • Escalations over basic decisions
  • New hires who flounder despite “clear” job descriptions

This leads to a silent breakdown we call Outcome Drift:

When multiple people think they own a result—but no one really does.

The Clarity Gap

THE CLARITY GAP

[Title] ➝ [Responsibilities] ➝ [Outcomes]

❌ Too often: Title ≠ Responsibility ≠ Result

✅ Instead: Role → Responsibility → Measurable Value

If your structure doesn’t anchor to outcomes, execution will always wobble—no matter how strong your people are.

CEO Flash Audit

We help leadership teams make this shift using the Role Clarity & Outcome Framework™ (RCOF)—a process for aligning structure with scale. Here’s how:

The Shift: From Jobs to Outcomes

“Can every person on your leadership team tell you—in one sentence—what result they’re accountable for?”

If not, you don’t have an org chart. You have a people map with titles.

1. Decision Velocity

When everything requires consensus or approval, execution slows to a crawl.  Worse? Leaders start avoiding decisions altogether.

💡 Reframe: You’re not removing control—you’re creating freedom within guardrails.

One client restructured their decision-making into just three categories:  “Inform me,” “Run it by me,” and “Don’t bother me.”  Within 60 days, they cut their decision-cycle time in half.

2. Leadership Capacity

Most managers are promoted for competence, not coachability.  But middle management is where execution either accelerates or dies.

💡 Reframe: Don’t just develop leaders—design conditions where they choose to grow.

We built a growth path for one client’s department heads tied to KRAs—not tenure.  Within 90 days, two mid-level leaders moved from reactive to strategic ownership.

3. Cross-Functional Integration

If planning, metrics, or incentives are siloed, your execution will always break at the seams.

💡 Reframe: Cross-functional problems can’t be solved inside functional boundaries.

At one firm, the sales and ops teams were both high-performing—but out of sync.  A shared weekly planning sprint with joint metrics realigned both in just 3 weeks.

4. Cultural Alignment

Your early culture was modeled behavior and proximity.  That doesn’t scale. Values must now be systematized, not just spoken.

💡 Reframe: Culture isn’t what you say—it’s what gets rewarded, repeated, and retained.

A company with strong founder values embedded those into hiring scorecards, onboarding scripts, and peer recognition. It became measurable, not mythical.

Ready for Change?

Contact us to book a complimentary 30-minute consultation.

Meet Jane

ABOUT JANE GENTRY

Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, and Keynoter. Jane formed her practice in 1999 and since then has partnered with her clients to improve growth, profitability, client retention, employee retention, leadership capabilities and business value.

Jane leverages strategies including the proprietary Value Blueprint to enable business owners and leaders to successfully create healthy organizations, plan for succession or sell their businesses for the highest possible market value. Jane is considered one of the top voices in leadership and sales.