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Real Results in the mid-market.

#022: How to Navigate Private Equity Deals: IAA CEO’s $7.5 Billion Journey

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In this powerful episode of CEOs Unscripted, host Jane Gentry sits down with Brad Stevens, founder and CEO of Outsource Access, to explore his remarkable journey from serial entrepreneur to building a 500-person remote workforce in the Philippines—all while navigating a global pandemic.

What You’ll Learn

  • The Remote Leadership Framework – How to build culture, maintain communication, and drive performance with 500 employees in another country
  • Scaling Without Implosion – The systems, frameworks, and leadership principles that enabled 4.5 years of hypergrowth
  • The Onboarding Advantage – Why most companies fail at onboarding and Brad’s 90-day playbook that actually works
  • Level 5 Leadership in Action – Practical applications of Jim Collins’ principles for mid-market CEOs

Key Takeaways for Mid-Market CEOs

  • ✅ The EOS framework combined with the Four Disciplines of Execution creates accountability and clarity
  • ✅ Recognition matters more than you think—Brad spends 10–15 hours each month writing personal welcome messages
  • ✅ A simple 2-question exercise reveals your biggest business constraints in a single survey
  • ✅ Why onboarding takes 90 days (not 2 weeks) and how to structure it for success
  • ✅ Ferrari intensity doesn’t work with cargo ship reality—how to manage expectations during hypergrowth

Whether you’re managing remote teams, scaling rapidly, or struggling with onboarding, this episode delivers battle-tested frameworks from a CEO who grew 500 employees across the world during a pandemic.

Key Timestamps

  • 00:00 – Introduction: Brad Stevens & Outsource Access
  • 02:15 – The Entrepreneurial Origin Story: Third Grade Micro Machines Business
  • 05:30 – Wharton to Unemployment: The $20K Signing Bonus Plot Twist
  • 08:45 – First Company: Patient Assistance Programs for Seniors
  • 11:20 – The Nutritional Supplements Journey
  • 13:40 – Teeth Whitening Product Fiasco: 10,000 Units, 18 Countries
  • 16:25 – Discovering Outsourcing & Launching Outsource Access (2019)
  • 19:10 – Growing to 500 Employees in 4.5 Years Across 85 Industries
  • 22:30 – Launching Right Before COVID: Building Remote Culture from Day One
  • 25:45 – EOS Framework: The System That Prevented Implosion
  • 28:20 – Jim Collins’ Level 5 Leadership in Practice
  • 30:50 – Writing Personal Welcome Messages to Every New Hire
  • 33:15 – Virtual Leadership: Intentional Communication & Cadence
  • 36:40 – The Five Chronological Steps Framework
  • 39:20 – Building Culture Remotely: Virtual Success Magazine & UN Goals
  • 42:10 – Employee Engagement: Recognition, Purpose, and Autonomy
  • 44:50 – “What Got You Here Won’t Get You There”: Scaling Challenges
  • 47:30 – Ferrari Intensity vs. Cargo Ship Reality
  • 50:15 – The 2-Question Exercise That Reveals Business Constraints
  • 52:40 – The 90-Day Onboarding Process & Playbook Creation
  • 55:20 – Rapid Fire: Reading List, Early Lessons & Advice
  • 57:30 – Closing Thoughts

Episode Overview

Former IAA CEO John Kett shares his remarkable 22-year journey building a damaged vehicle marketplace from $200 million to $7.5 billion through multiple private equity transactions, public offerings, and a major merger. This unfiltered conversation dives deep into private equity strategies, M&A lessons, and what it truly takes to scale mid-market companies.

In This Episode, John Reveals:

  • The truth about working with private equity firms
  • How to prepare your company for a private equity sale
  • Why technology should enable process—not the other way around
  • Navigating the complexity of public vs. private company leadership
  • Board meeting preparation strategies that actually work
  • The cost of short-term thinking in PE-backed companies

Key Timestamps

  • 00:00 – Introduction
  • 02:45 – John’s Blue Collar Background & Path to CEO
  • 05:30 – What Is a Damaged Vehicle Marketplace?
  • 09:15 – The IAA Business Model Explained
  • 12:40 – First Exposure to Private Equity
  • 16:20 – Preparing Your Company for a PE Sale
  • 19:45 – Working with Multiple PE Firms (The Four-Headed Monster)
  • 24:10 – PE Time Horizons & Their Impact on Decisions
  • 28:35 – Board Meeting Preparation Best Practices
  • 32:15 – The Importance of Cross-Collaboration Among Leaders
  • 35:40 – From Private to Public: The Spinoff Story
  • 38:50 – The $7.5B Merger with Ritchie Brothers
  • 42:20 – Rapid Fire: Career Lessons & Leadership Wisdom
  • 45:10 – Why In-Person Leadership Development Matters

About John Kett

John Kett is the former CEO of Insurance Auto Auctions (IAA). During his tenure, he led the company through multiple transformations including private equity acquisitions, public listings, and ultimately a $7.5 billion merger with Ritchie Brothers. With over 22 years of experience scaling mid-market companies, John now advises CEOs and serves on corporate boards.

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ABOUT JANE GENTRY

Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, and Keynoter. Jane formed her practice in 1999 and since then has partnered with her clients to improve growth, profitability, client retention, employee retention, leadership capabilities and business value.

Jane leverages strategies including the proprietary Value Blueprint to enable business owners and leaders to successfully create healthy organizations, plan for succession or sell their businesses for the highest possible market value. Jane is considered one of the top voices in leadership and sales.

CEOs UNSCRIPTED

Bi-weekly podcast by mid-market CEOs for mid-market CEOs

Welcome to CEOs Unscripted, the podcast where real talk drives real growth and delivers real results for mid-market leaders. Each episode offers an unfiltered, behind-the-scenes look at the wins, the losses, and the playbooks shared by CEOs, founders, and executives. Grab a seat and join us for unscripted, honest conversations about what it takes to lead, grow, and scale in today’s business landscape. 

no fluff. no jargon.