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#019: How This CEO Built a $160M Firm While Staying 100% Independent | Thomas Grealish

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A conversation with Brandt Hanley brings 21+ years of executive search experience

In this powerful episode of CEOs Unscripted, host Jane Gentry sits down with Thomas Grealish, leader of Henderson Brothers, one of Pittsburgh’s most respected independent insurance and financial services firms with over 160 employees.

What You’ll Learn:
🔹 Culture as Competitive Advantage – How Henderson Brothers protects their independence and uses culture to naturally “weed out” bad fits while attracting top talent

🔹 The Stay Interview Strategy – Why Thomas asks employees two critical questions about leaving (before they ever consider it) and how this prevents turnover

🔹 Hiring Without Mistakes – The “messy but effective” referral-based hiring process that prioritizes cultural fit over impressive resumes

🔹 The Two-Minute Drill – Thomas’s crisis preparation exercise that helped his team navigate the 2008 financial crisis, tech bubble, and COVID without panic

🔹 Financial Transparency That Works – How sharing P&L statements weekly creates ownership mentality across the entire organization

🔹 Strategic Growth Done Right – Expanding to Columbus, Ohio organically while maintaining culture remotely

🔹 Community Giving as Leadership Development – Why Thomas encourages 30-year-olds to join nonprofit boards and how Henderson Brothers supports employee philanthropy

🔹 Family Business Survival – Navigating 40+ years in a family business with his brother while maintaining alignment on vision and values


KEY TIMESTAMPS:

00:00 – Introduction & Pittsburgh Culture
04:32 – Culture as Everything: Independence & Heroic Service
09:15 – The Stay Interview: Two Questions Every CEO Should Ask
14:20 – Hiring Process: Slow, Careful & Referral-Based
18:45 – The Two-Minute Crisis Drill That Prepares Teams
23:10 – Financial Transparency & Weekly P&L Sharing
28:30 – Operationalizing Culture as You Scale
33:15 – Community Philanthropy & Developing Young Leaders
38:40 – The Mario Lemieux Foundation Story
42:20 – Strategic Expansion to Columbus, Ohio
46:15 – Family Business: Alignment & Good Intent
51:30 – Rapid Fire: Books, Career Advice & Getting Unstuck

About Thomas Grealish:

Thomas has led Henderson Brothers for decades, growing it into a major regional insurance and financial services firm while maintaining private ownership and a culture-first approach. He serves on multiple nonprofit boards including the Mario Lemieux Foundation and is a Duquesne University graduate deeply committed to the Pittsburgh community.

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ABOUT JANE GENTRY

Jane Gentry has had a successful 30-year career as a CEO, Business Consultant, Executive Coach, and Keynoter. Jane formed her practice in 1999 and since then has partnered with her clients to improve growth, profitability, client retention, employee retention, leadership capabilities and business value.

Jane leverages strategies including the proprietary Value Blueprint to enable business owners and leaders to successfully create healthy organizations, plan for succession or sell their businesses for the highest possible market value. Jane is considered one of the top voices in leadership and sales.

CEOs UNSCRIPTED

Bi-weekly podcast by mid-market CEOs for mid-market CEOs

Welcome to CEOs Unscripted, the podcast where real talk drives real growth and delivers real results for mid-market leaders. Each episode offers an unfiltered, behind-the-scenes look at the wins, the losses, and the playbooks shared by CEOs, founders, and executives. Grab a seat and join us for unscripted, honest conversations about what it takes to lead, grow, and scale in today’s business landscape. 

no fluff. no jargon.