CTA Master Reference Table
Type
Visual Style
Copy
Visual Style
PRIMARY
Solid Navy Button (#1a365d), White Text
“Take the CEO Operating Model Assessment”
“Schedule Your Diagnostic Session”
“Schedule Your Diagnostic Session”
Assessment Form / Calendar Gate
SECONDARY
Solid Gold Button (#d4af37), Navy Text
“Download: Stop Buying AI Activity”
Download Landing Page
TERTIARY
Text Link, Navy, Underlined on hover
“Book a 30-Minute Call”
Calendar (Intro Call)
NAV HEADER
Outline or Solid Navy Button
“Take the Assessment”
Assessment Form